VISION

To become the leading reference for research-based campaign strategy—providing credible analysis and strategic consultation that drive success in political contests, policy development, and modern business competition.

MISSION

To deliver accurate data, strategic insights, and effective campaign activation that strengthen democracy, foster economic growth, and advance national progress.

VALUES

Integrity

Upholding honesty, research independence, and professional ethics to earn lasting trust from clients and the public

Precision

Applying rigorous scientific methodology, data accuracy, and analytical clarity to produce measurable, real-world impact.

Innovation

Leveraging creativity, technology, and social insight to craft relevant and future-oriented solutions.

Professionalism

Conducting every project with discipline, high competence, and modern standards to ensure excellence.

Accountable

Taking full responsibility for every piece of data, every strategy, and every outcome—ensuring transparency and genuine benefit for both clients and society.

Integrity

Upholding honesty, research independence, and professional ethics to earn lasting trust from clients and the public

Precision

Applying rigorous scientific methodology, data accuracy, and analytical clarity to produce measurable, real-world impact.

Innovation

Leveraging creativity, technology, and social insight to craft relevant and future-oriented solutions.

Professionalism

Conducting every project with discipline, high competence, and modern standards to ensure excellence.

Accountable

Taking full responsibility for every piece of data, every strategy, and every outcome—ensuring transparency and genuine benefit for both clients and society.

OUR TEAM

Director

M. Aditya Pradana

Managing Director

Arya Budi

Research Director

MASDURI AMRAWI

Program Director

Anggraini Ayuningtyas

Finance Director

Research

Yoki Alvetro

MANAGER

EKA AZWIN LUBIS

PROJECT MANAGER

AHMAD LUTHFI

Researcher

PRAMITA NOVIA D.

RESEARCHER

OKKY SITAWATI

RESEARCH ASSISTANT

RIZKI RAMADHAN

STATISTICIAN

Branding

AHMAD ZIA FITRAHUDDIN

SENIOR MANAGER

ARSALAN MUHAMMAD

MANAGER

ARIB ANANG MA'RUF

MANAGER

Ahmad Rifqi Baidhowi

Branding Officer

Dicky Tri Utomo

Branding Officer

Febby Dwi Adrian

Branding Officer

Harseno Agus Setiawan

Branding Officer

Creative

M Taufan Wahab

Manager

Luthfi Julhram

Manager

Aditya Huda Pratama

Creative Officer

Sayyidul Aqsha

Creative Officer

Anry Susetia

Creative Officer

Robbi Dwi Juwono

Creative Officer

Fauzan Adha

Creative Officer

Operasional

Ira M Rahmiyani

HR/GA Manager

Nina Antariksa

Finance Manager

Sendy Aisah

Operational Officer

Alivia noviatna putri

Operational Officer

M. Aditya Pradana

Managing Director

Aditya joined Poltracking Indonesia in early March 2015 and currently serves as Managing Director, leading all divisions at Poltracking Indonesia. Previously, he successfully served as Marketing & Communications Director, leading several divisions at Poltracking Indonesia, including Marketing, Digital Creative, Events, Volunteers, and Campaigns (online & offline).

Aditya obtained his first academic degree as a Bachelor of Communication Science (S.I.Kom.) from the Department of Communication Science, Prof. Dr. Moestopo University (Beragama). After that, Aditya obtained his second academic degree as a Master of Political Science (M.I.P.) from the Postgraduate Department of Political Science, University of Indonesia.

Aditya’s academic background, knowledge, and experience in Advertising Communication are excellent, especially in the world of branding; Brand Image, Brand Awareness, and Brand Loyalty, combined with his master’s degree focused on local politics; political elites, political parties, and political contestation, which he uses as the basis for his competence and proficiency in leading all divisions in carrying out their duties.

Aditya also has considerable experience as a young creative industry practitioner, always motivated to think “out of the box” and skilled at innovating together with the team in every division he leads.

Arya Budi

Research Director

An academic and political research expert with deep expertise in research methodology, strategic data analytics, and voter behavior, Arya Budi has more than a decade of experience leading large-scale strategic research projects at both national and international levels.

His expertise was honed through a Doctorate in Political Science from the University of Illinois, United States, following a Master’s degree from the Australian National University (2016).

Currently, Arya serves as the Research Director at Poltracking Indonesia, where he is responsible for designing research methodologies, leading analytical teams, and producing data-driven recommendations for government institutions, public agencies, and the private sector. His primary academic focus includes voter behavior, political parties, and elections, with a proven track record of credible and impactful research contributions.

Beyond his professional activities, Arya teaches at the Faculty of Social and Political Sciences, Gadjah Mada University (FISIPOL UGM), and actively writes opinion pieces and articles for national media, establishing himself as one of the country’s leading and widely referenced political analysts.

MASDURI AMRAWI

Program Director

Masduri Amrawi graduated with a degree in philosophy from UIN Sunan Ampel Surabaya and political science from the International Islamic University of Indonesia (UIII). He has taught at several public and private universities in East Java. He has been interested in research, media and politics since his university days. He is active in various national organisations and has an activist network in 38 provinces in Indonesia.

Masduri is quite prolific in his writing. He has written more than a thousand articles. Masduri’s articles have been published in more than 50 local and national media outlets, such as Kompas, Tempo, Jawa Pos, Media Indonesia, Seputar Indonesia, Bisnis Indonesia, Republika, Suara Pembaruan, Investor Daily, Koran Jakarta, Sinar Harapan, Suara Merdeka, Jurnal Nasional, DetikCom, etc. One of his writings, “Ending the Presidential Threshold Polemic: Constructive Ideas Towards Fair Elections”, in Simultaneous General Elections (Jakarta: Rajawali Pers, 2014) and “Strengthening Cadre Development as an Effort to Build Democratisation of Political Party Candidate Selection in Legislative and Executive Elections”, in Democratisation of Political Parties (Padang: PUSaKO, 2016).

Masduri joined Poltracking Indonesia in 2013, becoming the East Java Regional Coordinator for various studies conducted by Poltracking.

Masduri is now the trusted Programme Director of Poltracking Indonesia. Since joining Poltracking, Masduri has conducted hundreds of studies, branding, and candidate campaigns at various levels of electoral political contests, such as the 2014 Presidential and Legislative Elections, the 2015 Simultaneous Regional Elections, the 2017 Simultaneous Regional Elections, the 2018 Simultaneous Regional Elections, the 2019 Presidential and Legislative Elections, the 2020 Simultaneous Regional Elections, and the 2024 Presidential and Legislative Elections.

Anggraini Ayuningtyas

Operational Director

Anggraini Ayuningtyas holds a Bachelor’s degree in Accounting from the University of Pancasila, Jakarta. With professional experience across various financial sectors such as insurance, leasing, and securities, she currently serves as the Operational Director of Poltracking Indonesia.

Affectionately known as Mbak Rani, she has been an integral part of Poltracking Indonesia for more than a decade, having joined the organization in 2012.

Mbak Rani is well-known for her meticulous nature, integrity, and strong cross-divisional coordination skills. She is responsible for ensuring that all operational, administrative, and financial processes run in accordance with good governance standards.