RESEARCH
Public Opinion Surveys
Poltracking Indonesia conducts comprehensive public opinion surveys to understand people’s choices, behaviors, and attitudes toward public policy. Using three advanced quantitative methods—Face-to-Face Interviews, Random Digit Dialing (RDD), and Double Sampling (DS)—Poltracking ensures data that’s highly accurate, reliable, and actionable, serving as a trusted reference for strategic political and business decisions.
Market Research
Poltracking helps companies and organizations gain a deeper understanding of market behavior, consumer preferences, and brand perception. Each research project is designed to guide marketing strategies, program evaluation, and product growth, ensuring that every decision is targeted, effective, and data-driven.
Quick Count
Poltracking Indonesia is widely recognized as one of the most accurate and trusted quick count institutions in Indonesia. Our sampling is drawn directly from strategically selected polling stations and analyzed with rigorous scientific methods—producing results that consistently mirror official KPU counts. Since 2014, Poltracking has remained the benchmark for accuracy in quick counts during local and national elections, including Pilkada 2018, Presidential Election 2019, Regional Elections 2020, Legislative Election 2024, and Presidential Election 2024.
Media & Digital Research (Medmon)
Through Media and Digital Monitoring, Poltracking tracks public sentiment, opinion shifts, and social-political trends across multiple channels. Using data-driven analysis of mainstream media, online platforms, television, and social media, we help clients understand narratives, anticipate issues, and strengthen their public positioning strategically.
STRATEGY
PERSONAL BRANDING STRATEGY
Poltracking formulates identity and leadership strategies for public figures, politicians, and executives. Powered by psychographic research, we design tactical narratives and positioning maps for credible public influence.
COMPANY BRANDING STRATEGY
Poltracking designs corporate strategy architectures driven by market research and consumer trends. We guide perception building, competitive positioning, and measurable campaign penetration to elevate business competitiveness.
INSTITUTIONAL BRANDING STRATEGY
Poltracking devises institutional strategies for political organizations and government bodies. Through stakeholder mapping and risk management, we execute differentiation strategies to strengthen public trust.
PROGRAM/PRODUCT BRANDING STRATEGY
Poltracking formulates launch and public adoption strategies for measurable products and programs. Driven by research intelligence and media monitoring, we shape precise campaign tactics that deliver real impact.