RESEARCH
Public Opinion Surveys
Poltracking Indonesia conducts comprehensive public opinion surveys to understand people’s choices, behaviors, and attitudes toward public policy. Using three advanced quantitative methods—Face-to-Face Interviews, Random Digit Dialing (RDD), and Double Sampling (DS)—Poltracking ensures data that’s highly accurate, reliable, and actionable, serving as a trusted reference for strategic political and business decisions.
Market Research
Poltracking helps companies and organizations gain a deeper understanding of market behavior, consumer preferences, and brand perception. Each research project is designed to guide marketing strategies, program evaluation, and product growth, ensuring that every decision is targeted, effective, and data-driven.
Quick Count
Poltracking Indonesia is widely recognized as one of the most accurate and trusted quick count institutions in Indonesia. Our sampling is drawn directly from strategically selected polling stations and analyzed with rigorous scientific methods—producing results that consistently mirror official KPU counts. Since 2014, Poltracking has remained the benchmark for accuracy in quick counts during local and national elections, including Pilkada 2018, Presidential Election 2019, Regional Elections 2020, Legislative Election 2024, and Presidential Election 2024.
Media & Digital Research (Medmon)
Through Media and Digital Monitoring, Poltracking tracks public sentiment, opinion shifts, and social-political trends across multiple channels. Using data-driven analysis of mainstream media, online platforms, television, and social media, we help clients understand narratives, anticipate issues, and strengthen their public positioning strategically.
CONSULTING
Personal Branding
Poltracking Indonesia supports public figures, politicians, and corporate leaders in building personal brands that are credible, relatable, and influential. Each strategy is based on psychographic research and public opinion analysis, combining message development, media exposure, and perception management to shape authentic and lasting impact.
Corporate Branding
We design corporate branding strategies grounded in solid research on market behavior, consumer insights, and digital trends. Our approach covers positioning analysis, reputation building, and integrated communication campaigns to boost competitiveness and reinforce corporate trust in the public eye.
Institutional Branding
Poltracking provides branding consultation for political institutions, government agencies, and non-political organizations. We focus on strengthening institutional credibility, enhancing public trust, and creating clear differentiation in an increasingly dynamic political and social environment.
Program & Product Branding
Poltracking helps organizations increase public acceptance for their programs and products through strategic, research-based communication. By integrating market research, media monitoring, and consumer analysis, we craft relevant, resonant campaign narratives that drive measurable results and meaningful engagement.